Client: Royal De Versailles is a luxury jewellery brand based in Toronto, Canada
ROYAL DE VERSAILLES
NOV 21: Royal De Versailles was looking for a full brand modernization, new photography and redesigned website
With the re-design of the Royal De Versailles website and branding strategy we aimed to modernize the user experience and draw in a younger customer base.
The Challenge
UX groundwork as well as art direction were initiated simultaneously. Comparative research and data collection were followed by the development of personas and requirements.
Design of low fidelity wireframes allowed us to explore the structure of site and plan where signature branding moments would provide moments of delight.
The Process
Mood boards for the brand refresh excited the client and a direction was agreed upon and further refined into a design system and style guide.
With the visual foundation established high fidelity mock ups started and options presented.
The final designs prioritized the product imagery, evoking luxury, care, and history.
Mood Boards
Branding
Design System
Prototypes
The Work
The successful launch re-invigorated the brand and contributed to increased sales in key demographics
The Outcomes
ROLE: LEAD UX DESIGNER