Client: CBC is a Canadian public broadcaster with both scripted and unscripted content in various media.

Retro Promo

Posters

Retro
Promo

Posters

CBC/RADIO-CANADA

JUN 19: The CBC Scripted team commissioned me to develop a series of retro posters promoting “Caught”, a 6 part series.

Drumming up anticipation for a brand new miniseries can be difficult. The objective from CBC was to create posters that reflected the time period of the show, enticed people to check it out, and build awareness leading up to each episode.

The Challenge

Pulling inspiration from exploitation and B movie posters of the 1970s, we went for a hand-drawn look with overly long taglines and punchy colours.


The Process

Production stills were primarily used as the basis for the imagery and were manipulated in photoshop to create the final look.

Custom typography pieces were also developed for each poster:

The Work

ROLE: LEAD UX DESIGNER

ROLE: LEAD UX DESIGNER

CLIENT: CRICKET WIRELESS

CLIENT: CRICKET WIRELESS

ROLE: LEAD UX DESIGNER

CLIENT: CRICKET WIRELESS

ROLE: LEAD UX DESIGNER

CLIENT: CRICKET WIRELESS

ROLE: LEAD UX DESIGNER

CLIENT: CRICKET WIRELESS

ROLE: LEAD UX DESIGNER

CLIENT: CRICKET WIRELESS

ROLE: LEAD UX DESIGNER

CLIENT: CRICKET WIRELESS

ROLE: LEAD UX DESIGNER

CLIENT: CRICKET WIRELESS

ROLE: LEAD UX DESIGNER

CLIENT: CRICKET WIRELESS

ROLE: LEAD UX DESIGNER

ROLE: LEAD UX DESIGNER

ROLE: LEAD UX DESIGNER

Print & Digital Posters

Deliverables

CLIENT: CRICKET WIRELESS

CLIENT: CRICKET WIRELESS

CLIENT: CRICKET WIRELESS

ROLE: LEAD UX DESIGNER

Inspiration for the type of poster we wanted to create.

Inspiration for the type of poster we wanted to create.

Episode 1

Episode 3

Episode 5

Episode 4

Episode 1

Episode 3

Episode 5

Episode 4

"I'm obsessed with these posters…"

"I'm obsessed with these posters…"

The Outcome

The Outcome

- Allan Hawco, Creator and Star of "Caught"

- Allan Hawco, Creator and Star of "Caught"

The posters helped drive engagement before the episode aired, and the reception from audiences was very positive.

The posters helped drive engagement before the episode aired, and the reception from audiences was very positive.