Client: AT&T is an American telco that provides service to more than 200 million customers

CX Design
Kits

CX Design
Kits

AT&T

Dec 22: AT&T tasked us with building the CX design kits for both mobile .com, mobile apps, and employee experiences.

The AT&T CX org needed a way to present design work to other departments in a way that was not easily confused with production design work, but was polished enough to replicate the structure of the customer facing product.

The Challenge

Myself and two other designers investigated and categorized the existing customer facing design system. The plan we developed was pitched and agreed upon with leadership and the process took 8 sprints from research to delivery.

Design kit creation for the three systems involved collaborating with different orgs and meticulously documenting changes. New, enhanced, or decommissioned components were negotiated with production teams and design councils were established.


The Process

Building these design systems for our org helped easily start conversations about direction of design assets and helped maintain a healthy barrier between departments that ultimately promoted positive design growth at AT&T.

Assets were easily translatable between design kits, and design councils pushed changes to the other department design systems.

The Outcomes

ROLE: LEAD UX DESIGNER

CLIENT: AT&T

ROLE: LEAD UX DESIGNER

ROLE: LEAD UX DESIGNER

ROLE: LEAD UX DESIGNER

ROLE: LEAD UX DESIGNER

ROLE: LEAD UX DESIGNER

ROLE: LEAD UX DESIGNER

CLIENT: AT&T

CLIENT: AT&T

CLIENT: AT&T

CLIENT: AT&T

CLIENT: AT&T

CLIENT: AT&T

ROLE: LEAD UX DESIGNER

ROLE: LEAD UX DESIGNER

CLIENT: AT&T

ROLE: LEAD UX DESIGNER

ROLE: LEAD UX DESIGNER

CLIENT: AT&T

CLIENT: AT&T

ROLE: LEAD UX DESIGNER

CLIENT: AT&T

ROLE: LEAD UX DESIGNER

CLIENT: AT&T

ROLE: LEAD UX DESIGNER

CLIENT: AT&T

ROLE: LEAD UX DESIGNER

CLIENT: AT&T

ROLE: LEAD UX DESIGNER

Research

Deliverables

Design System

  • Created "CX App Design Kit" Figma File

  • Created "CX Web Design Kit" Figma File

  • Created "EX Salesforce Kit" Figma File, based on lightning design system.

  • Shared documentation for usage, built into Sharepoint site.

The Work